So someone can type in edibles, cannabis, or your area name and your website is pulled up; Then someone who is looking to shop will click on your website, it won’t cost you anything and they can browse.
If you want your cannabis dispensary website to rank on google you have more than one choices. You can do pay per click advertising or search engine advertisingâ€¦ PPC is where you get a top spot on page 1 of google. You then pay a small amount anytime someone clicks on your website; Here is the thing though, you are not guaranteed a saleâ€¦ So if all the people is clicking on your website, hating it and leaving, it just costs you currency in the end. You are paying for the privilege to be seenâ€¦ It doesn’t mean that your website is good and that people really want to buy. SEO is much more organic traffic, then keywords are targeted through an optimized website. So someone can type in edibles, cannabis, or your area name and your website is pulled up; Then someone who is looking to shop will click on your website, it won’t cost you anything and they can browse. It is less stressful since you don’t need to get a sale then and there. However, with cannabis SEO you need to consistently stay on it with targeting keywords and keeping the website in optimal shape. That means hiring a cannabis SEO corporation would be important for any dispensary. So what is the better option? Pay for a good spot and hope your website is good enough? Or pay a corporation to make yourself good enough but keep paying them? It really is up to the individual corporation owner on what digital advertising strategy is for them.