When I took over a local franchise cannabis dispensary, I was in charge of my own marketing and web design. The last owner of the franchise proposed an online marketing and web development team, but it was my supplier to grow or blow, but considering what I paid for the weed franchise, I could not afford to blow this. I was hoping to have an easily successful cannabis dispensary. I called the online marketing company and said the last owner had suggested I use them and asked for one of the cannabis dispensary specialists named Cal. We talked about what I wanted to accomplish and how much info I wanted on my website. I wanted clients to know who our cannabis dispensary pros were and I wanted our menu online. I was offering delivery services, and curbside pickups. I didn’t want to bend any laws, which the marketing and web developer was well-versed in. Cal told me he knew the laws in our state, and he could absolutely create a website that was law compliant. Cal told me he would add plenty of SEO so my website would come up in the highest results when someone searched for cannabis dispensaries in their area. I loved what Cal was doing, but I had only one question: what is SEO? Cal said long story short, it was keywords and phrases venued in the website and our ads, that helps the search engine know my website should be shown in people’s searches. My question was to ask Cal how long it would take before I could look at the cannabis dispensary website. Cal asked me to deliver him 48 hours, and he would contact me.