I work for a digital marketing company that handles a whole range of clients.
My most recent client has proved quite tricky.
The guy owns a cannabis dispensary and is looking to increase his business. He wanted web design, social media management and SEO services. That wasn’t a problem at all. The main issue is that a few years ago the guy and his girlfriend got into a really heated argument outside the dispensary. Apparently the cops were involved due to the girlfriend being so loud and aggressive. She ended up smashing parts of the dispensary and trying to steal the product. It was all over the news. Obviously the cannabis dispensary owner doesn’t want all that found when people search his business. He wants it when you type in his name and area, just the store comes up, not his dirty past. It has been really difficult trying to outrank those news articles. They have gotten a lot of views and there are tons of them. I have made multiple web pages on the cannabis dispensary website that come up on google. I have twitter, facebook, instagram, tick tock and a google business listing that come up too. I have started doing blog posts associated with the cannabis dispensary. Basically I am creating a ton of other things associated with the store so that the new story doesn’t come up as high on google. I can’t delete someone else’s content. I am working my hardest to bury it though. The cannabis dispensary is a very good one, they shouldn’t be penalized for one crazy woman.